A former biochemist and nutritionist, Robert "Dr. Bob" Wagstaff invented the Orabrush® tongue cleaner in the early 2000s to help fight bad breath (90 percent of bad breath comes from a dirty tongue!). After a decade, however, he'd made little traction with his invention: retailers didn't want it, oral care companies weren't interested in buying his patent, and a costly infomercial sold only 100 orders.
In a last ditch effort at age 75, he approached a university marketing class in 2009 and encountered a student who said he could sell the product on YouTube. Offering the student his motorcycle as payment, Dr. Bob found success after years of false starts when a $500 video, marketing the tongue cleaner as a bad breath remedy, went viral and started a YouTube advertising strategy.
Dr. Bob began receiving a flood of inquiries from distributors around the world asking to carry his product in their stores. As a result, Orabrush® became one of the first products to go from no sales, online or offline, to full worldwide distribution using YouTube videos exclusively.
From its humble beginnings in Dr. Bob's basement workshop, Orabrush® is now sold in more than 30,000 stores in 25 countries. It has become the #1 tongue cleaner in the United States, according to IRI data, and been featured in The New York Times, The Wall Street Journal, USA Today and on ABC's Nightline.