Orabrush and Terry White Chemists Set Out to Cure Australia's Bad Breath.
PROVO, Utah (June 22, 2011) – Orabrush, the tongue cleaner that helps cure bad breath, today announced Terry White Chemists has joined the battle against bad breath as the first Orabrush retailer in Australia. The company has completed an exclusive period of selling the Orabrush in its 160 locations across Australia, and beginning this month Terry White Management will make the product available as an exclusive distributor in Australia and New Zealand.
Terry White Chemists is currently featuring Orabrush in prominent locations within its stores, with premium in-store advertising that include video displays. The stores’ Orabrush displays feature TVs playing a DVD loop of the company’s high-energy, offbeat YouTube videos, featuring the Orabrush Guy and Morgan the Orabrush tongue. Since the videos’ initial explosion onto the social media scene in 2009, the YouTube channel has gained more than 37 million views, and the Orabrush channel has become the second-most-subscribed sponsor channel on YouTube, behind only Old Spice.
"Our company is consistently focused on providing the best and newest products for our customers, and the innovative Orabrush fits that bill perfectly," said Harry Nina, general manager of global sourcing of Terry White Chemists. "We are thrilled to be the first Orabrush retailer in Australia and we anticipate that the Orabrush will fly off the shelves in all of our locations – and in stores throughout the country as we begin distributing to other stores after our initial exclusive."
"This partnership with Terry White Chemists shows not only how widespread Orabrush is in the global social media scene, but also how well the product resonates with retailers and their customers," said Jeff Davis, President and CEO of Orabrush. "We have had phenomenal success online selling the Orabrush online to more than 115 countries, and we are experiencing tremendous growth globally through respected traditional retail channels."
The Orabrush tongue cleaner is available in Terry White Chemist and through the Terry White Management wholesale division immediately.
For more information about Orabrush, please see the following:
- View the Orabrush YouTube Channel at www.youtube.com/orabrush
- Buy an Orabrush online at www.orabrush.com
- Find a retail location carrying the Orabrush at www.orabrush.com/retail/find_store
- Follow Orabrush on Facebook at www.Orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush
- View the Orabrush online press kit at www.orabrush.com/company
About Orabrush
Created by Dr. Robert Wagstaff (“Dr. Bob”) in 2000, Orabrush (www.orabrush.com) is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath—90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 37 million YouTube channel views and more than 280,000 Facebook fans, the brand has launched into more than 100 countries in the past year. Orabrush is the second-most-subscribed sponsor channel on YouTube (behind Old Spice) and is rapidly expanding to retail stores to meet the needs of engaged consumers globally.
About Terry White Chemists
Terry White Chemists is Australia’s leading retail pharmacy franchise with a history spanning more than 50 years; it has built its reputation on trusted pharmacy advice and retail know-how.
It’s good to know that the Terry White Chemists network now includes more than 150 independently owned pharmacies across Australia turning over more than 1 billion dollars in sales.
Press Contact
Jacob Moon
Orabrush Public Relations
801.461.9797
jacob@methodcommunications.com
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