Orabrush iPad 2 Video Parody Eclipses Original Apple Video for Number of YouTube Views
Light-hearted Product Video Spoof Generates more than 1.2 Million Views, Nearly 100,000 more than Apple's Official iPad 2 Product Video
PROVO, Utah (May 23, 2011) – Orabrush, the tongue cleaner that helps cure bad breath, today announced that the company's creative video parody of a popular iPad 2 product video produced by Apple has generated more YouTube views than the original. As of May 20, 2011, the Orabrush parody featuring the company's novel tongue cleaner had attracted 1,215,117 views on YouTube, 97,775 more than the official Apple iPad 2 video.
"The idea came to me when I watched Apple's video for the iPad 2 release," said Jeffrey Harmon, chief marketing officer of Orabrush. "We pulled together as a team and wrote, produced, shot and released the parody video in less than a week. We made it because we thought it would be fun, but we were surprised to see how much traction it has received since. I never would have imagined it would get more YouTube views than the video we were parodying."
In a similar vein as the original iPad 2 video, the Orabrush video features slick video camera pans of the Orabrush tongue cleaner and exaggerated product claims made by multiple characters. The catch is that all of the characters are played by a single actor, Orabrush's well-known pitchman, Austin Craig, "The Orabrush Guy".
The iPad 2 parody is the latest in a series of online video spots that have catapulted Orabrush to global online stardom. With approximately 38 million views of its YouTube channel, the company's quirky, creative spots have propelled Orabrush into a No. 2 ranking for the number of subscribers of a sponsored YouTube channel (behind only P&G's Old Spice).
Orabrush has been recognized by Ad Age as one of the top 10 social media campaigns of 2010. Its low-budget, high-energy videos featuring pitchman Austin Craig and Morgan the Orabrush Tongue were named by YouTube among "the videos that defined 2010." The company's online prowess has also translated into highly tangible business results, including brisk online sales, completion of a Series A funding round and distribution partnerships with many of the world's leading retailers.
For more information about Orabrush, please see the following:
- View the Orabrush YouTube Channel at www.youtube.com/orabrush
- Buy an Orabrush online at www.orabrush.com
- Find a retail location carrying the Orabrush at www.orabrush.com/retail/find_store
- Follow Orabrush on Facebook at www.Orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush
- View the Orabrush online press kit at www.orabrush.com/company/
About Orabrush
Created by Dr. Robert Wagstaff ("Dr. Bob") in 2000, Orabrush (www.orabrush.com) is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath — 90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 30 million YouTube channel views and more than 265,000 Facebook fans, the brand has launched into 114 countries in the past year. Orabrush is the fifth most subscribed sponsor channel on YouTube and is rapidly expanding to retail stores to meet the needs of engaged consumers globally.
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