Orabrush CEO Jeff Davis Selected to Present at Ernst & Young Top 30 Global CPG Forum in Paris
- Invite-Only Event Focused on the Top Leaders in the Consumer Packaged Goods Industry
- Davis and Ernst & Young Executive John Buggie to Speak on Social Media Trends and Orabrush's Successful Reverse Marketing Strategy
PROVO, UT (May 11, 2011) – Orabrush today announced that CEO Jeff Davis will be presenting at the Ernst & Young Top 30 Global CPG Forum, an invitation-only event focused on the top 30 leaders in the Consumer Packaged Goods (CPG) industry from across the world. Davis will be joined in his address by John Buggie, The Americas CP Advisory Leader at Ernst & Young.
Taking place this week in Paris, the theme of the three-day global conference is "Reaching Consumers Effectively Globally – From Working Smartly with Retailers to Going Direct" and will review evolving sector trends and discuss leading practices.
The focus of the presentation will be Orabrush's successful reverse marketing model, a strategy that has helped place Orabrush as the second-most-subscribed sponsor channel on YouTube and landed the tongue cleaner manufacturer at retail stores worldwide. Reverse marketing is an approach that creates consumer awareness first, usually through a social media platform, and then leverages that awareness into securing traditional retail distribution. With more than 37 million views on its YouTube channel, Orabrush has moved from selling its product online to now being in more than 5,000 retail locations around the world.
"We are impressed with how Ernst & Young has recognized the importance of utilizing social media and the reverse marketing model as a viable and successful means for both large and small retailers and manufacturers, and I am honored to have been invited to be part of this conference," said Davis. "We have experienced enormous success with our model, which bucks the traditional approach to selling consumer goods. It is gratifying to be recognized by Ernst & Young as a leader in this space, and to partner with them to bring visibility to this proven retail model."
Davis is a former Procter & Gamble executive who over his 23 years with the company worked in several different product sectors, including pharmaceuticals, beauty and CPG businesses. Over the past two years, Davis has also been an advisor to Ernst & Young for global marketing and strategic planning, with a focus on social media analytics.
"We've had a great relationship with Jeff Davis over the years, and have followed Orabrush's recent success closely," said Buggie. "Collaborating with Orabrush and using some of Ernst & Young's proprietary social media analytics methods to get a better understanding of how the company's business model has become so successful has given us a lot of insight on the effect social media can have in the retail sector. I look forward to sharing this insight with those in attendance at the conference."
For more information about Orabrush, please see the following:
- View the Orabrush YouTube Channel at www.youtube.com/orabrush
- Buy an Orabrush online at www.orabrush.com
- Find a retail location carrying the Orabrush at www.orabrush.com/retail/find_store
- Follow Orabrush on Facebook at www.Orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush
- View the Orabrush online press kit at www.orabrush.com/company/
About Orabrush
Created by Dr. Robert Wagstaff ("Dr. Bob") in 2000, Orabrush (www.orabrush.com) is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath—90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 30 million YouTube channel views and more than 265,000 Facebook fans, the brand has launched into 114 countries in the past year. Orabrush is the fifth most subscribed sponsor channel on YouTube and is rapidly expanding to retail stores to meet the needs of engaged consumers globally.
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