Orabrush Garners Second Place in Google's TV for All Contest
- As Second Place Winner in the Contest, Orabrush Receives $15,000 Worth of TV and Video Advertising Through Google AdWords
- Since Its Late-2009 Launch, Online Social Media Phenomenon Orabrush Has Attracted More Than 29 Million Channel Views and 265,000-Plus Facebook Fans
PROVO, Utah--(BUSINESS WIRE)--Orabrush, the tongue cleaner that helps cure bad breath, today announced the company has won second place in the 2010 TV for All contest hosted by Google TV Ads and SpotMixer. As second place winner, Orabrush received $15,000 worth of TV and video advertising through Google AdWords.
Orabrush's winning video, announced November 12 on the TV for All contest brand channel (www.youtube.com/tvforall), is a 30-second spot in which Orabrush YouTube personality Austin Craig interacts with people of various ages on California's Huntington Beach Pier extolling the virtues of the Orabrush tongue scraper in saving users from the perils of bad breath.
"We are absolutely delighted to receive this award from Google TV Ads and the ever-growing legion of YouTube viewers," said Jeffrey Harmon, chief marketing officer of Orabrush. "It is fitting and encouraging that the dynamic online community that enabled our successful launch is now validating the staying power of the Orabrush brand."
The three top prize winners of the contest were determined by a two-week online voting process open to all members of the public, from a group of seven finalist videos chosen by a panel of judges consisting of agency executives and creative experts from the advertising world. The criteria the panelists used in determining finalists included three primary criteria:
- Creativity (40 percent), which emphasizes the competing video ads' originality, ability to maintain the viewer's attention and tell a compelling sales story, effective "use of video as a medium" and appropriateness for the target audience
- Messaging (40 percent), which evaluates the ad's effectiveness in showcasing the benefits of the product's product or services, clarifying audience identification, and presenting a compelling core message and call to action
- Overall Impact (20 percent), which evaluates the video's ability to drive consumer response and to make viewers want to learn about the product/service featured
One of the most remarkable stories to emerge from the accelerating social media revolution, Orabrush was the world's first company to feature the tagline "As Seen on YouTube" in its marketing materials. The company has attracted more than 29 million YouTube channel views and well over 265,000 Facebook fans since the company's flagship tongue cleaner product was launched on YouTube in late 2009. As of October 31, more than 1 million Orabrush units had been sold over the Internet, and the company has established a large and growing worldwide retail distributor network.
Click here for more information about Orabrush and the Orabrush tongue cleaner. For news, promotions and videos, follow Orabrush on Facebook at www.Orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush.
Created by Dr. Robert Wagstaff ("Dr. Bob") in 2000, Orabrush is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath—90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 30 million YouTube channel views and more than 265,000 Facebook fans, the brand has launched into 114 countries in the past year. Orabrush is the fifth most subscribed sponsor channel on YouTube and is rapidly expanding to retail stores to meet the needs of engaged consumers globally.
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