Orabrush Parlays YouTube Success into Nationwide Sales
- 3,500 Walmart Stores Now Carrying Orabrush Tongue Cleaner
- Orabrush YouTube Channel Has Over 38 Million Views, 150,000 Subscribers
- Two Years after Launching YouTube Campaign, 76-year-old Inventor Secures Distribution in Nation's Largest Retail Chain
SALT LAKE CITY, Utah (September 20, 2011) - Orabrush today announced the immediate availability of the Orabrush tongue cleaner at 3,500 Walmart stores throughout the United States, an accomplishment credited to Orabrush's large online following and success on YouTube.
"We owe much of our success to our dedicated online fan base, whose attention we were able to attract thanks to the unique, massive platforms YouTube and Google provide"
Since its launch in 2009, Orabrush has executed one of the most successful viral marketing campaigns in recent history and currently has nearly 300,000 fans on Facebook, while its YouTube brand channel has more than 38 million views and is only behind Apple and Old Spice with over 150,000 subscribers.
"To my knowledge, there have been few, if any, products to go from no sales, online or offline, to full nationwide distribution by using YouTube videos in just two years," said Jeff Davis, CEO of Orabrush. "Online video is the core of our Reverse Marketing Model. The unconventional approach we've taken creates high levels of awareness with consumers online, fosters demand for the product in stores and forms retail partnerships to meet consumers' need for convenience. What Orabrush has accomplished was impossible just a few years ago. The technology simply didn't exist."
Orabrush began when 76-year-old inventor Dr. Robert Wagstaff ("Dr. Bob") developed a tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria.
After several failed attempts to get the product on store shelves using traditional methods, Dr. Bob joined forces with Jeffery Harmon, then a student at Brigham Young University, who believed that the tongue brush could find success online. Two years ago the company started with a single video on YouTube and has since cultivated a massive, loyal online following. The company's social community has played a critical role in breaking into traditional retail by demanding to see the Orabrush in the stores they frequent the most.
"We owe much of our success to our dedicated online fan base, whose attention we were able to attract thanks to the unique, massive platforms YouTube and Google provide," said Davis. "Over the past two years, tens of thousands of fans have asked on our YouTube channel and Facebook page, ‘When are you going to be in stores?' We are excited to see a giant like Walmart so quickly respond to demand from the social community online. This type of online to offline marketing is the future of commerce."
This marks the first time the Orabrush will be carried in Walmart stores nationwide and brings the total number of retail locations carrying the Orabrush to more than 10,000 throughout the world.
For more information about Orabrush, please see the following:
- View the Orabrush YouTube Channel at www.youtube.com/orabrush
- Buy an Orabrush online at www.orabrush.com
- Find a retail location carrying the Orabrush at www.orabrush.com/retail/find_store
- Follow Orabrush on Facebook at www.Orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush
- View the Orabrush online press kit at www.orabrush.com/company/
Created by Dr. Robert Wagstaff ("Dr. Bob") in 2000, Orabrush (www.orabrush.com) is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath—90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 30 million YouTube channel views and more than 265,000 Facebook fans, the brand has launched into 114 countries in the past year. Orabrush is the fifth most subscribed sponsor channel on YouTube and is rapidly expanding to retail stores to meet the needs of engaged consumers globally.