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How One Company Took YouTube to the Big Time Feb 15, 2012
The story of Orabrush, in which an unknown company becomes a giant brand approaching $10 million in annual sales in just two and a half years, proves the power of social media....(read full article)
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Trend alert: 10 new products to watch for in 2012 Jan 9, 2012
We have gotten used to wacky whitening strips and flavored fluoride rinses. But does the thought of brushing your tongue sound icky? Get ready to brush...(read full article)
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A New Way to Walmart Shelves: Social Media Oct 3, 2011
Getting a packaged-goods brand into Walmart or other national distribution may never...(read full article)
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How a Start-Up Landed Shelf Space at Wal-Mart Sep 23, 2011
Can a YouTube video bring in big business? If it goes viral, it just might. ...(read full article)
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How Orabrush Got National Walmart Deal with YouTube Videos, $28 in Facebook Ads Sep 20, 2011
Can a startup marketer of tongue cleaners get national distribution through funny YouTube ...(read full article)
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Orabrush Parlays YouTube Success Into Walmart Deal Sep 20, 2011
Orabrush, a small brand best-known for its wacky YouTube videos, has used that fame to snag ...(read full article)
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What Aspiring Entrepreneurs Can Learn From Lady Gaga Jun 2, 2011
Now here's a funding deal you don't get to write about everyday. True Ventures has ...(read full article)
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The Daily Start-Up: ESPN Eyes Windfall In Active Network IPO Feb 16, 2011
Organization management company Active Network Inc. filed for an IPO, and SEC filings ...(read full article)
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Social-Media Blitz Propels Orabrush to Online Stardom, New Funding Feb 15, 2011
Anyone who doubts the power of social-media platforms--or who disputes their ability ...(read full article)
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Orabrush Gets VC Funds Feb 15, 2011
ouTube marketer Orabrush has signed a $2.5 million funding round led by ...(read full article)
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True Ventures Funds Orabrush, the Justin Bieber of Mouth Care Feb 14, 2011
Now here's a funding deal you don't get to write about everyday. True Ventures has ...(read full article)
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Orabrush Tongue Scraper Feb 9, 20011
Orabrush makes an inexpensive modern take on the classic tongue-scraper ...(read full article)
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Orabrush Winning Tube Wars Jan 18, 2011
Orabrush, a tongue cleaner for halitosis said it has become the world’s second-most-subscribed ...(read full article)
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Social media hits 2010: 'It Gets Better' project, Haiti & Old Spice Dec 13, 2010
As 2010 comes to a close, Advertising Age took a look back and found 10 social media ...(read full article)
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Book of Tens: Social-Media Campaigns We Liked Dec 13, 2010
For years, Dr. Bob Wagstaff tried to market his Orabrush tongue cleaner, and for years ...(read full article)
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Orabrush success a tale of Utahns creating niche online Dec 6, 2010
Who knew that an obnoxious, scruffy guy dressed as a giant tongue would prove a huge ...(read full article)
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Startup creates tongue brush to cure bad breath Oct 7, 2010
Tongue-brushing isn't currently part of most people's personal hygiene routines. ...(read full article)
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Utah’s Orabrush gets new CEO, investment Oct 6, 2010
Orabrush, the fast-growing Utah startup whose tongue-cleaner product is designed to ...(read full article)
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Provo's Orabrush becomes YouTube 'pop culture,' sales soar Nov 27, 2010
A fast-growing Utah County business has become a YouTube sensation, pitching a product ...(read full article)
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To Fix Bad Breath, a Gadget Seen on YouTube Sep 26, 2010
When Robert Wagstaff came up with the idea for a tongue brush to cure bad breath, he ...(read full article)
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Orabrush: The Little Brand That Could (Master Social Marketing) Sep 27, 2010
Orabrush has sold $1 million worth of $5 tongue brushes through its YouTube channel, ...(read full article)
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Early investor in Omniture, Allegiance is Utah's Angel Investor of the Year Jun 23, 2010
Some critics might say entrepreneurship has taken a back seat in business in recent ...(read full article)
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