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Chelsea Vurciaga from the Natural Products Network shows us some natural products that can help fend of the cold and flu. (read full article)

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As Valentine's Day gets closer, you're probably out on the hunt to make sure you have someone to call yours come February 14. If you already have a special somebody on your side, you're probably trying to make sure you don't mess that up. (read full article)

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Sales and marketing are vital to keeping a company out of the red. In our second-annual SAMY awards program, we tip our hats to the some of the state's top sales and marketing pros who have had a direct and measurable impact on their company's bottom line. Whether launching an innovative YouTube campaign or closing a million-dollar deal, these professionals keep their companies moving forward. (read full article)

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Video can build a powerful emotional bond between consumers and brands. Over the past year, I've written several case studies that looked at how marketers at small and medium-sized businesses (SMBs) have created that bond and found success on YouTube. (read full article)

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How global do you want your small business empire to be? Unless your product is insanely complex or its name is an unmentionable slur in the local language, the limits are pretty much all in your head. (read full article)

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When a small business gets its first big order it can seem like manna from heaven. But wipe those dollar signs out of your eyes because it's really more like a shock to the system. (read full article)

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A tongue scraper which promises to cure bad breath – aguably one of the unsexiest products in the world – has achieved viral video success, the holy grail of online marketing, with an initial budget of $500 and a motorcycle. (read full article)

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Who would have guessed that the human tongue would become an internet sensation? The marketers at Orabrush had a clue. They make a strange device designed to clean your tongue. The weirdness of the concept, combined with the untapped urge people seem to have to stick their tongues out for the camera, has led to more than 100 homemade videos with over 40 million views on YouTube. (read full article)

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Orabrush hired DR. SHEKHAR MITRA, former Procter & Gamble (P&G) senior vice president of global prestige and beauty, corporate innovation, to its board of directors. In this position, Mitra will share his experience and insights with the Orabrush executive team to help guide the company's strategic plan. Under his leadership, P&G saw the creation and development of a number of successful consumer products, such as Crest Whitestrips, Crest ProHealth, Aleve Analgesic, Prilosec, and Old Spice Clinical Strength, among others. (read full article)

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About 11 months ago, I mentioned that I often use the Orabrush B2C and B2B case studies when I teach a YouTube Marketing course in the Rutgers Mini-MBA: Digital Marketing program. And four month ago, I revealed that I also share Ray William Johnson's secret formula for success with my students. (read full article)

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The principles of Warby Parker, Birchbox and Orabrush talk about their social media best practices. From growing your business to finding the single best platform for engagement, these experts pass their strategies on to you in these interviews from the New York Times Small Business Summit. (read full article)

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Utah Business magazine honored their Fast 50 and Emerging 8 companies at a luncheon Wednesday. The Fast 50 are ranked using a combination of revenue growth and total revenue, while the Emerging 8 are selected using the same criteria, but have not been in business at least five years. (read full article)

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Jeffrey Harmon saw that Orabrush's $50,000 infomercial sold fewer than 100 tongue cleaners, so when he came aboard he created videos that convinced prospects to buy and sold 10,000 tongue cleaners in six weeks. It was all done by building a brand with video, so we invited him to teach you how to do it. (read full article)

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"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. (read full article)

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Anyone who's ended up with a Pillow Pet or a Snuggie can attest to continued power of TV infomercials to sell products. Recently, however, the online-only infomercial has become an equally powerful sales tool, as evidenced by successful campaigns from Orabrush and Dollar Shave Club. (read full article)

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Tongue cleaner manufacturer Orabrush has added David Kelley, founder and chairman of the global innovation and design firm IDEO, and Mikel Chertudi, senior director of global media and demand marketing at Adobe, to its recently formed advisory board. (read full article)

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The Orabrush is a tongue cleaner that helps clear up bad breath. It's included in the bag because studies have shown that YouTube viewers have a condition known as "spent all month watching Smosh and have now forgotten how to read, ride a bike, or brush my teeth." (read full article)

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In the most literal of senses. That's what Orabrush social media strategist Austin Craig has been presenting at the Brand Marketers Summit. (read full article)

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Named one of the 10 products to watch for in 2012 by USA Today, Orabrush's patented tongue cleaner features a brush made of ultra-soft, pointed bristles that reach deep into the uneven crevices of a tongue to loosen the bacteria that cause bad breath, and a scraper that then removes the bacteria and residue from the tongue, according to the company. (read full article)

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Orabrush said its patented tongue cleaner and tongue foam are now being carried in about 5,000 Walgreens drug stores across the country. (read full article)

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Orabrush, a Provo-based healthcare products company, said that Walgreens is carrying its patented tongue cleaner and its tongue foam in approximately 5,000 stores throughout the country. (read full article)

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How Orabrush transformed a 1920s marketing trick into a YouTube sensation... (read full article)

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How Orabrush transformed a 1920s marketing trick into a YouTube sensation... (read full article)

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Orabrush has been touted as one of the most relatable stories of a small company that has achieved great success doing YouTube and social video marketing. What many people may not realize is that it was a long struggle for many of the Orabrush partners to figure out what worked. (read full article)

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Dr. Bob Wagstaff is changing the face of infomercials with his marketing of a tongue scraper invention called Orabrush... (read full article)

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Many forward-looking companies are having huge success integrating YouTube into their social media strategy. Besides just engaging on the YouTube platform itself, brands can integrate other networks by creating conversations on Twitter or forming communities on Facebook, all tailored around the YouTube video. One example of this is Orabrush. (read full article)

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It's case study Wednesday, and have I got a good one for you. It's the unlikely tale of Orabrush, the first product to go from no sales online (or offline) to nationwide retail distribution using YouTube as its sole marketing medium. Pretty cool. (read full article)

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We've all spent a sleepless night channel surfing at 3a.m. Flicking around at that hour, you're sure to come across an infomercial for a Revolutionary Floor Cleaner or an Abs-of-Steel Machine urging you to be one of the first 500 callers and get a free set of steak knives. Bolstered by breathless, off-their-meds hosts, these feature-length commercials are wildly profitable. (Americans bought more than $91 billion worth of products hawked on TV in 2011). Now Orabrush, a 20-person company based in Utah, is using that formula to become the QVC of YouTube. (read full article)

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The 7th Annual Small Business Summit may be over but the insight and wisdom is still here! In the session, 'How Orabrush Used Social Media & Creativity To Attract Walmart's Attention', the Summit helped attendees see how you can use video and low cost advertising to grow their business. (read full article)

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Two days ago Austin Craig reminded us that every company needs a story. You might even remember the incredible story of how hard his sister worked to get on Ellen DeGeneres' show. Now to finish off the week right we have him again, this time writing about the importance of creating an experience for your customer. You'll love this stuff! (Hint: make sure to watch the videos...) (read full article)

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We have a celebrity amongst us! Austin Craig is best known for starring in the Orabrush YouTube videos, which collectively have been viewed more than 30 million times. Austin was nice enough to write two related posts for us. Today's is about the importance of a story for every business. Good stuff ahead... (read full article)

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In addition to introducing some new features to AdWords for Video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving away $50 million in free Google AdWords advertising. Adding envoys, best practice tips, and free money should help even more businesses get into video advertising on YouTube. (read full article)

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Robert Wagstaff had tried "traditional" marketing approaches for ten years to get consumer traction for his invention, Orabrush, with little success. Then his team decided to go viral, producing an amusing video that described the root cause of bad breath... (listen to full broadcast)

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Small businesses traditionally have small advertising budgets. Undoubtedly one of the best ways to compete on a shoestring with the big guys is via social media, and there's no doubt that YouTube is a giant in this field. (read full article)

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Crap. I'm wrong again. It turns out you can tell a story about anything... (read full article)

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OMMA Global covers the entire spectrum of online, media, marketing and advertising. Recorded live at OMMA Global San Francisco on March 20, 2012. (watch full video)

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Yet silly, super low-budget online videos are working extremely well for Orabrush, a small Utah-based company. By offering a free brush in exchange for Facebook "likes" and YouTube views, Orabrush has sold about 2.3 million brushes and has 313,000 Facebook fans. (read full article)

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This is Orabrush, a tongue cleaner which uses foam to scrub down your tongue. It promises to get rid of your bad breath. Pretty boring, right? So how can a small business like this appeal to the masses on a tight budget? (read full article)

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The story of Orabrush, in which an unknown company becomes a giant brand approaching $10 million in annual sales in just two and a half years, proves the power of social media....(read full article)

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We have gotten used to wacky whitening strips and flavored fluoride rinses. But does the thought of brushing your tongue sound icky? Get ready to brush...(read full article)

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Getting a packaged-goods brand into Walmart or other national distribution may never...(read full article)

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Can a YouTube video bring in big business? If it goes viral, it just might. ...(read full article)

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Can a startup marketer of tongue cleaners get national distribution through funny YouTube ...(read full article)

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Orabrush, a small brand best-known for its wacky YouTube videos, has used that fame to snag ...(read full article)

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Now here's a funding deal you don't get to write about everyday. True Ventures has ...(read full article)

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Organization management company Active Network Inc. filed for an IPO, and SEC filings ...(read full article)

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Anyone who doubts the power of social-media platforms--or who disputes their ability ...(read full article)

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ouTube marketer Orabrush has signed a $2.5 million funding round led by ...(read full article)

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Now here's a funding deal you don't get to write about everyday. True Ventures has ...(read full article)

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Orabrush makes an inexpensive modern take on the classic tongue-scraper ...(read full article)

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Orabrush, a tongue cleaner for halitosis said it has become the world's second-most-subscribed ...(read full article)

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As 2010 comes to a close, Advertising Age took a look back and found 10 social media ...(read full article)

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For years, Dr. Bob Wagstaff tried to market his Orabrush tongue cleaner, and for years ...(read full article)

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Who knew that an obnoxious, scruffy guy dressed as a giant tongue would prove a huge ...(read full article)

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Tongue-brushing isn't currently part of most people's personal hygiene routines. ...(read full article)

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Orabrush, the fast-growing Utah startup whose tongue-cleaner product is designed to ...(read full article)

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A fast-growing Utah County business has become a YouTube sensation, pitching a product ...(read full article)

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When Robert Wagstaff came up with the idea for a tongue brush to cure bad breath, he ...(read full article)

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Orabrush has sold $1 million worth of $5 tongue brushes through its YouTube channel, ...(read full article)

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Some critics might say entrepreneurship has taken a back seat in business in recent ...(read full article)